The Business Model Canvas


Participants learn to use the business model Canvas, as proposed by Alexander Osterwalder in his book ‘Business Model Generation’. Videosmall


3 hours

Format & Materials

Trainer-led session/ reflection/ independent work and group task

The Canvas model, among many others:

it PowerPoint Slides used at the ISLA workshop


The trainer presents the Business Model Canvas

Participants reflect systematically on the model, while brainstorming and presenting it.

The trainers split the participants into 3 groups.

Each group tries to use the Canvas Business Model for a different product or service:

  • Group 1 – A dispensible product
  • Group 2 – An indispensable product
  • Group 3 – A service

Participants will consider their:

  • Key partners
  • Key activities
  • Value propositions
  • Customer relationships
  • Customer segments
  • Key resources
  • Distribution channel
  • Cost structure
  • Revenue stream
  • Exit strategy

The participants present the 3 models, feedback from the wider group.