Marketing Communications Strategy
Notes by Ramon Woolfe
Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
A communications strategy, or plan, is a document that expresses the goals and methods of an organization's outreach activities, including what an organization wishes to share with the public and whom the organization is trying to reach.
What is a brand communication strategy?
In its simplest terms, marketing is the communication bridge between your target audience and your brand. This process of consumer engagement represents your brand communication strategy, and consists of four key parts.
Business communication takes many forms. Companies communicate internal information between managers or employees, while external communication is used to inform consumers about the company's products.
Businesses develop marketing strategies to deliver specific messages to consumers in the economic marketplace.
What is the function of marketing?
Typical marketing function types within a larger business might include performing market research, producing a marketing plan, and product development, as well as strategically overseeing advertising, promotion, distribution for sale, customer service and public relations.
What are the main objectives of marketing?
Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.
What are the six functions of marketing?
There are actually seven functions of marketing that span everything from distribution to pricing.
- Market Research
- Product and Service Management